Lucy Berman's personal site — martial artist, amateur MMA fighter, registered dietitian, and Combat Candy co-founder.
combatcrap.com is Lucy Berman's personal home on the internet. She is a registered dietitian and an amateur MMA fighter — an unusually credible combination in the supplement space — and the co-founder of Combat Candy. The site exists because "the Combat Candy cofounder who is actually an athlete and actually a dietitian" is a real differentiator, and that story deserved a proper home outside the storefront.
The site pulls double duty. It is a personal brand hub for Lucy — credentials, fight and training background, content — and it is also where the creatine education content lives that supports Combat Candy's SEO. Keeping that content on combatcrap.com instead of inside the store is intentional: personal authority lives on a personal site, and the product site gets to stay focused on conversion.
[NEEDS INPUT — want anything specific called out here? fight record, coaching, newsletter, content plan, tour dates, client work? right now this paragraph is safe and generic and I'd rather make it land.]
Lucy's site lives alongside the main storefront for a reason. Personal authority belongs on a personal site, and the creatine education content that supports Combat Candy's SEO belongs where a registered dietitian's name is on the door. The two properties reinforce each other on purpose.